Updated: March 2021
This privacy notice applies to the personal data collected online by OXYGI, LLC 1007 N Orange Street 4th floor DE 19801 Wilmington United States- , through Oxygi.com websites - Oxygi .com, sub-or microsites or mobile sites, or mobile applications Oxygi.com provided for download to your mobile device that expressly adopt, and display or link to, this notice (collectively our "Websites"), via our telephone support lines, or through Oxygi.com pages on social media sites, such as Facebook, Twitter, Instagram, et al. (“Social Media Pages”) and to the personal data collected by a local Oxygi licensees or partners in your country ("Oxygi ", "we", "our" and "us"). Oxygi LLC. and the relevant local Oxygi entity in your country are the data controllers in relation to the relevant personal data. Any reference to “user”, “visitor”, “cooperation partner”, “resale partner”, “sales agent”, "you" or "your" means you, the user and customer.
This summary provides what personal data Oxygi , as a data controller, collects from you, for what purposes that personal data are used, who we will share this personal data with and your rights in respect to the personal data we collect from you.
The English version is the governing version of this document, any other provided language is for convenience only.
- What is Personal Data
- Information we collect on our Websites
- Information we collect via our Mobile Applications
- Information we collect on our Social Media Pages
- Information we collect through our Support (Telephone and Email)
- Information we collect in our Showrooms
- Additional Purposes for which we process Personal Data
- Personal Data and Information Shared with or collected directly by Third Parties
- Direct Marketing
- Storage of Information
- Cookies and Advertising
- Your Rights
- Privacy of Children
- Updates to Privacy Notices
- Security Statement
- Questions about Privacy
What is Personal Data
This notice applies to the personal data we collect, use and disclose (i.e., process), which generally can fully or partly include your name, address(es), telephone number(s), email address(es), month, day and year of birth, IP address, mobile phone ID, billing and account information, date and time of your actions, order data and other information that identifies or can be used to identify you.
Information we collect on Our Websites
- General Browsing
We process navigational information about how you came to and where you go on our Websites. This information allows us to see which areas of our Websites are most visited and helps us to improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional information, for example, domain type, browser version, or service provider may also be processed by us, which will provide us with information regarding the general use of our Websites. We process this information because it is necessary for our legitimate interests in operating and improving our Websites.
- Location Information
Our Websites provide localization depending features, such as the language pre-selector or a sales partner finder service. The features on our Websites that require information about your location may make use of the GPS information on your mobile device. We also use other information, such as your IP address or nearby wireless access points or cell phone tower locations, or your browser or system language, to roughly estimate where you are or what language you would prefer, to provide you the feature on our Websites that requires understanding where you are located or what language you would use to understand our website and services. If you use one of the features on our Websites that requires your location, we will collect and process your location data for this purpose. If you do not consent to location-based services we may ask you to manually select the region where you are located; if you choose not to provide this information some features of the Websites may not be available and/or you are not able to place an order.
- Personal Data
Contact us and Support Services
If you complete a general "Contact Us" form (for example, to comment on or ask questions about our products), or contact us in a likewise approach, we may process your name, telephone number, email address, country, related orders and any information that you provide in the text of your message or that are stored in your account and related orders.
If you use the Support Chat feature on one of our Websites, we may process any personal data, and any other information that you provide throughout the communication and that we possibly can relate to you or an order your query refers to.
If you contact us or any of our sales agents in order to request support for placing an order we collect and process your data as described in the Purchasing Products Or Services via our Websites section.
We process personal data collected in connection with these features for the purpose of responding to your inquiry and providing support and service and we do so because it is necessary for our legitimate interests in supporting and communicating with our customers.
Subscribe for Marketing/SMS Email List
If you sign up for one of our marketing email/SMS list (i.e., 'Subscribe'), or a marketing email list for Oxygi or any of our affiliate brands, you will be asked to provide your name, email address, country and your consent to the processing of your personal data in order to send you marketing emails, cart abandonment emails (emails that are triggered when you place items into your cart and leave our Website before closing a purchase), and product view emails (emails that are triggered if you search and/or view a specific type of product on our Website and leave before closing a purchase). Signing up for our mailing list enables you to receive information about products and/or services that we provide via email. If you would like to unsubscribe, then please visit the "Opt-Out" section of this Privacy Notice or follow the opt-out instructions on any marketing email you receive from us or that affiliate.
Text Marketing and Notifications
By subscribing to text notifications you agree to receive recurring automated marketing messages at the phone number provided. Consent is not a condition of purchase. Reply STOP to unsubscribe. HELP for help. Message & Data rates may apply. For more info view our Terms of Service
Order Notification Messages
While placing an order you have the option to add a notification to us and your own notes to your order, such as your internal reference or purchase numbers or other information. We process personal data for this purpose because it is necessary for our legitimate interests in providing this service to our customers.
Creating a Oxygi Account
When purchasing via any of our websites, as well as ordering information or sample materials, such as material merchandise, swatches or catalogues, we create an account on our Websites and/or mobile application ("App"). An Oxygi account allows you to enjoy a more personalized experience, store your personal data for purchasing, preferred shipping information and payment details, as well as diverse contact information. An account is mandatory to place an order. Creating an account requires you to enter your email address, first and last name, a country, to create a password, and to provide your postal address, delivery address, telephone number, payment details, birthday, gender, and optionally multiple alternative email addresses for accounting and logistic purposes or as ‘cc’ contact information. When you create an Oxygi account you will receive a welcome email that will be delivered to the email address you stated in the email field during the registration process. We process personal data for these purposes because it is necessary for our legitimate interests in providing Oxygi services to our customers.
To have your Oxygi account cancelled send an email request to privacy@Oxygi .com from the email address of the Oxygi account you wish to cancel or contact our customer support.
Purchasing Products Or Services Via our Websites
If you purchase products or services via our Websites, we will process your personal data for this purpose (i.e., name, billing and shipping address information, email address(es), telephone number(s), and payment card information), as well as information about your purchases on our Websites. Further, we may store and process your order and data assignment to a sales agent, sales partner and/or campaign. In addition, you will be able to view your order details when you log into your Oxygi account. We process personal data for these purposes because it is necessary to perform a contract with you and for our legitimate interest in managing and operating our business. Also, we are obliged to store and process your information for invoicing issues.
Stripe Payment Services extension
The controller has integrated components from Stripe Inc on this website. Stripe Inc is a full payment service provider that, among other things, takes over the payment processing. If the person concerned selects a payment method during the ordering process in the online shop, data of the person concerned is automatically transmitted to Stripe Ince. By selecting a payment option, the person concerned consents to this transfer of personal data in order to process the payment. The personal data transmitted to Stripe are usually first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number and other data that are necessary to process a payment. Personal data related to the respective order is also required to process the purchase contract. In particular, there may be mutual exchange of payment information, such as bank details, card number, expiry date and CVC code, data on goods and services, prices. The transmission of the data is intended in particular for identity verification, payment administration and fraud prevention. The person responsible for the processing will transmit personal data to Stripe Inc in particular if there is a legitimate interest in the transmission. The personal data exchanged between Novalnet AG and the person responsible for processing may be transmitted by Stripe Inc to credit agencies. The purpose of this transmission is to check your identity and creditworthiness. Stripe Inc also forwards the personal data to service providers or subcontractors insofar as this is necessary to fulfill contractual obligations or the data is to be processed. The person concerned has the option of revoking their consent to the handling of personal data from Stripe Inc at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. For further information please visit the Stripe Data Privacy website.
When you fill out a survey or otherwise engage in market research offered on our Websites or in emails, we collect the information. This information will assist us in gathering feedback from you in order to improve our Websites and continue to offer features and products that you prefer. We process personal data for these purposes because it is necessary for our legitimate interests in improving our Websites and the products and services offered to our customers.
Information Collected via Oxygi Mobile Applications
We offer applications for download to your mobile device that provide you with various interactive features (“Apps”).
The collection and means of collecting personal data through any currently existing or future App are discussed in this notice when referencing Websites under the following sections:
- “Information collected with our distribution partners”
- “Additional Purposes For Which We Process Personal Data”
- “Cookies and Advertising”
The use and sharing of personal data through any currently existing or future App are discussed in this notice when referencing Websites under the following sections:
- “Information Collected with our distribution partners”
- “Additional Purposes for which we process Personal Data”
- “Information shared with or collected directly by Third Parties”
- “Information we share with Third Parties”
- “Cookies and Advertising”
- Use of some features of an App will ask for permission to access data on your mobile device, such as your photos. We will only access this data if you provide consent when asked by the App. Please note, some features of the App are only available if you allow us to access the requested content.
- If you provide consent when asked, the App will send push notifications ("Notifications") to your mobile device. These Notifications can be sent to you and viewed by you even if you are not actively using the App. The Notifications may be specific to your interactions with us and may be location-specific if you have consented to location-based services. Push notifications will require the storage and use of your phone ID information.
- See the “Opt-Out” section below for the choices you have regarding collection of location information and data from your mobile device, and receipt of Notifications.
Information collected on our Social Media Pages
Personal data may be collected directly by Oxygi through our Social Media Pages and may also be collected by the social media site hosting the Oxygi Social Media Page.
Personal Data collected directly by Oxygi: The collection of personal data directly by Oxygi on our Social Media Pages will include the type of information addressed under "What is Personal Data" above. Examples of how personal data may be directly collected on Oxygi Social Media Pages include providing information through an application or form which has a link to this privacy notice. We will use and share the personal data we collect on our Social Media Pages in the manner specified below in "Information collected in with our distribution partners”, “Additional Purposes for which we process Information”, and in "Information we shared with or collected directly by Third Parties."
Personal Data collected by the social media sites: This privacy notice does not cover the privacy and security practices of the social media sites on which Oxygi has Social Media Pages. Please review privacy policies and terms of service on the social media sites if you have any questions about their privacy or security practices.
The social media sites where Oxygi has Social Media Pages may provide aggregate information and analysis to Oxygi about your use of our Social Media Pages. This allows us to better understand and analyze our user growth, general demographic information about the users of our Social Media Pages, and interaction with content on our Social Media Pages. Overall, this information may be used to help us understand the types of visitors and users of our Social Media Pages and use of the content. We process personal data for these purposes because it is necessary for our legitimate interests in understanding and providing appropriate and relevant content to our customers.
Information collected through our Support (via Telephone, Email or Chat)
We may collect personal data from you when you contact us, i.e. via telephone. This will include any information that you may provide us (i.e. over the telephone) about yourself or the issue you are contacting us about. We will use this personal data solely for the purpose of providing the relevant customer support services to you. In order to provide you the service to help you placing an order in your behalf, we might request the personal data that are necessary to process the placement of an order and thus opening an account as described in the section Purchasing Products or Services via our Websites. We process personal data for these purposes because it is necessary for our legitimate interests in providing support to our customers.
Information we collect with our Distribution Partners
If you purchase products with our distribution partners, we may process your personal data for this purpose (i.e. name, contact details, and payment information). Eventually the purchase will be processed via our online ordering system, with all related and required data information as described in the section Purchasing Products or Services via our Websites. We use the personal data that we collect about you to facilitate purchases, process payments, and manage product deliveries and returns. We process your personal data for these purposes on the basis that it is necessary to perform a contract with you.
We may also collect information about your purchases with distribution partners, which may be combined with information about your online purchases and use of our site. We process personal data for these purposes because it is necessary for our legitimate interests in managing and operating our business and providing information that may be of interest to you.
Additional Purposes for which we process Personal Data
We may also process personal data that we collect under this notice for the following purposes to the extent permitted by law:
- To detect, and protect us, our affiliates and other third parties against misuse of our Websites (such as spamming), negligence, fraud, theft and other illegal activities. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights.
- To audit compliance with our and their internal policies and to terminate or suspend your accessing or use of our Websites for engaging in any misuse of our Websites or other illegal activities. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights.
- To conduct appropriate anti-fraud checks in which the personal data that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information. We process personal data for these purposes when it is necessary to protect, exercise or defend our legal rights.
- To comply with administrative, tax, investigative or other audit requirements or any other legal or regulatory disclosure requirements. We process personal data for these purposes because we are required to do so by law.
- As permitted by applicable laws, rules, and regulations, and to comply with any legal or regulatory requirements.
- To retrieve an acid test ratio for providing credit line services and/or factoring services.
- The personal data you provide when submitting your curriculum vitae in the 'Careers' section of our Websites is used only for the purposes of consideration for employment and is not used for promotional purposes by us or our affiliated companies, nor is such information sold or provided to third parties. We process personal data for these purposes because we have a legitimate interest in recruiting job applicants.
Information shared with or collected directly by Third Parties
- Email Addresses
We do not sell, or grant rights to third parties to process your email address for their own marketing purposes, unless it’s necessary to fulfill our services to you (i.e. to provide extended payment terms for cooperation or resale partners).
Please note that, if you request to be removed from our email marketing list, then you may still receive email confirmations from us regarding any orders that you have placed on our Websites. If you would like to unsubscribe, then please visit the "Opt-Out" section of this Privacy Notice.
- Postal Addresses
We do not sell or grant rights to third parties to process your postal address for their own marketing purposes, unless it’s necessary to fulfill our services to you (i.e. to provide extended payment terms for cooperation or resale partners).
- Service Providers
Please be aware that we may appoint third parties to provide services to us or on our behalf, such as fulfilling orders (including, but not limited to, commissioning and shipping deliveries, processing payments, providing fraud prevention services, and verifying addresses), monitoring and analyzing site activity and the effectiveness of our advertising, providing support services, conducting credit reference checks, providing tax and accounting services and auditing, provide extended payment terms (i.e. credit insurance and/or factoring service), serving site content (including a site search feature), organizing information, conducting surveys, administering and sending mobile Notifications and email messages, offering interactive features on our App, assisting us with our Social Media Pages, and administering sweepstakes or contests. Such third parties may have access to your personal data to provide services to Oxygi LLC.
- Legal Disclosures
You should also be aware that we may disclose personal data about you if we are required, or we genuinely believe that (i) we are required, to do so by law or legal process, (ii) if we reasonably consider that it is necessary to protect the users of our Websites, or (iii) in connection with an investigation of suspected or actual fraudulent or other illegal activity. In the event that we, or our parent company, is acquired by a new owner, or if following a reorganization of our corporate group we become part of one of our affiliates, your information may be transferred to a new owner, or another of our affiliates, as part of our assets. If this occurs, we will take all reasonable steps to ensure that our new owner or the affiliate which we become part of will use your personal data only in accordance with the terms of this privacy notice.
- Sharing Information within our Company Group
We may disclose the personal data that you provide to us (including, without limitation, your personal data) to any member of our company group, which means our subsidiaries, our ultimate holding company, and the subsidiaries of our holding company (including our affiliated companies). Oxygi LLC and its partner and affiliated companies will not subscribe you to their ongoing marketing email and/or text message programs unless you have separately consented to receive such marketing communications from a given affiliated company.
- Transferring Data Outside the EEA
In case of 3, 4 and 5 above, a transfer of your personal data may take place to countries outside the European Economic Area, such as the United States, whose laws may not afford the same level of protection to your personal data. We will therefore ensure - where necessary - that all adequate safeguards are in place and that all applicable laws and regulations are complied with in connection with such transfer. You may request a copy of the safeguards that we have put in place in respect of transfers of personal data by contacting us as described in the Questions About Privacy section below.
We may from time to time process your personal data to send you marketing emails about our products. In this case your prior consent is required. These emails may contain features that help us make sure you received and were able to open the message. Furthermore, these emails may contain features to identify you when you click through a marketing email to visit our Website, which enable us to send you cart abandonment emails, and/or product view emails.
We may share some of your personal data with our affiliate brands to send you personalized marketing emails.
You may opt out of receiving marketing emails, cart abandonment emails, and/or product view emails at any time, free of charge, by following the instructions in any marketing communication. Furthermore, you may select the frequency at which you receive marketing emails or unsubscribe if you no longer wish to receive marketing emails, cart abandonment emails, and/or product view emails by visiting the customer account section in your account.
We may also process your personal data to send you postal mail about our products. In this case your prior consent is required. You may opt out of receiving marketing mail at any time, free of charge by contacting privacy@Oxygi.com to opt out.
Storage of Information
The time period for which we keep personal data depends on the purpose for which we collected it. In all cases we keep it for as long as necessary to fulfil the purposes for which we collected it. We will then delete the personal data, unless we are legally required to retain it or if we need to retain it in order to comply with our legal obligations (for example, for tax and accounting purposes).
Cookies & Advertising
- What Are Cookies and How Do We Use Them?
- Website Analysis
We use third party service provider(s) to assist us in better understanding the use of our Websites. Our service provider(s) will place cookies on the hard drive of your computer and will receive information that we select that will educate us on such things as how you navigate around our Websites, what features are accessed, completed, or most used, what products are browsed and general purchasing information. Information may also be collected about a search engine used, and a search engine or website advertisement clicked to direct you to our Websites. Our service provider(s) analyses this information and provides us with aggregate reports. The information and analysis provided by our service provider(s) will be used to assist us in better understanding your interests in our Websites and how to better serve those interests. The information collected by our service provider(s) may be linked to and combined with information that we collect about you while you are visiting our Websites. Our service provider(s) is/are contractually restricted from using information they receive from our Websites other than to assist us.
We contract with third party advertising companies, which on our authority present adds on our Websites. These third parties also collect non-personally identifying information about you by placing cookies on your browser and/or using Pixel Tags when you visit our site. These advertising companies may use and share information gathered about your visit to our Websites to deliver our ads on other websites that are a part of their online advertising networks and/or search engines. We receive aggregate information from these third parties to gauge our advertising effectiveness. To stop receiving cookie-based ads from a third party advertising company we use, click on the link included in the advertisement and follow the instructions on opting out. We may use more than one third party company for this cookie-based advertising, which would require you to opt out of each company through each of the various advertisement links separately.
- Collection of Mobile Device Location Information Via Our Mobile Sites and Apps
Your mobile device may allow you to disable location-based services, which will prevent our mobile sites and Apps from accessing your mobile device location information. For specific questions regarding disabling your device's location-based services, we recommend that you review the specific instructions provided for your mobile device. Please note that some features on our mobile sites and Apps may not be available if you disable location-based services or that you may be restricted from placing an order.
- Notifications and Access to Data on Your Mobile Device
If you no longer wish to receive Notifications or no longer want us to access the specific information on your device (e.g. photos) for which you previously provided consent, then you will need to adjust the settings on your mobile device. Please note that the process for changing settings on your mobile device may vary; to learn how to change these settings, please refer to the specific instructions provided for your mobile device.
- Email Addresses
If you do not wish to receive emails from Oxygi.com , then please uncheck the related option box in your Account. If you do not wish to receive marketing emails, cart abandonment emails and/or product view emails, from any of our relevant affiliate brands, then please follow the opt-out instructions on any marketing email you receive from that affiliate.
Please note that, if you request to be removed from our email marketing list, then you may still receive non-marketing emails, such as confirmations from us regarding any orders that you have placed on our Websites.
- Postal Addresses
If you do not wish to receive marketing materials from us via postal mail, then please email us at privacy@Oxygi.com requesting that we remove you from our postal mailing list. In your email, please be sure to include the postal address that you wish to have removed from our postal marketing list.
If you would like to deactivate our ability to analyze your anonymous browsing and purchase behavior through the use of this service, then you may deactivate the setting on your Web browser which allows you to accept cookies. If you choose to do this, however, then you will be unable to use certain features and services offered on our Websites, including the ability to make a purchase from our online store.
- Ads on a Third Party Site on Which You Have an Account
If you no longer wish to receive advertisements from Oxygi.com when you log in to certain third party sites (e.g. Facebook), then you will need to change the settings on the respective social media / third party site. If you would like to change the advertising settings, then please review the privacy policies and terms of service on the respective social media / third party site.
Subject to applicable law, you may (1) request access to the personal information we maintain about you; (2) request that we update, correct, amend, or erase your information; or (3) request the restriction of our use of your personal information. In addition, you may receive, in a structured, commonly used and machine-readable format, the personal information that you have provided to us about you, with your consent or based on a contract to which you are party. You have the right to have this information transmitted to another company, where it is technically feasible.
You also may object at any time to the use of your personal information, on grounds relating to your particular situation, where we use that information based on our legitimate interests as described above. If we use your personal information to send you marketing communications, you may object at any time and without providing any reasons to such a use (e.g., by clicking in the unsubscribe link in our marketing emails), and we will apply your preferences going forward. You also may withdraw any consent you previously provided to us. If you do so, this will not affect the lawfulness of our use of your information based on your consent before its withdrawal.
If you wish to exercise these rights, please contact us as specified in the Questions About Privacy section below. If you are not satisfied by our response you may lodge a complaint with the data protection supervisory authority in your country.
In order to ensure that your personal data is accurate and up to date just log on to your account with your email address and password, and you'll see an overview page where you can update your information. You may also write to us if you think that personal data that we hold about you needs to be updated.
Privacy of Children
Our Websites are not directed toward children under the age of sixteen (16) years. Furthermore, we do not knowingly collect any personal data from children under the age of sixteen (16) years. Any children's products that we offer for sale on our Website are intended for purchase by adults only. No one under the age of sixteen (16) years should provide any personal data on our Websites and/or at our stores.
For your convenience and enjoyment, our Websites may contain links to other websites operated by third parties ("Third Party Sites"). We do not monitor and are not responsible for the privacy practices or the content of such Third Party Sites. We would urge you to review the privacy policies of each Third Party Site to ensure that you are comfortable with the privacy policies and practices.
Updates to Privacy Notice
As we continue to offer our customers new and different types of content and services, we may revise this privacy notice to reflect the changes that we have made to our information collection, use or disclosure practices. We will notify you that we have revised our privacy notice by placing a prominent notice on our Websites and/or sending you an email. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis.
We limit the number of employees that have access to the databases that contain personal information, and our employees are advised of the importance of confidentiality.
Our Websites are designed to accept orders from web browsers that allow communication through Transport Layer Security (TLS) technology. Your personal information is encrypted with a 128 bit SSL encryption over the internet. We use technical and organizational security measures to protect your data against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
While we implement the above security measures on our Websites, you should be aware that 100% security is not always possible.
Questions About Privacy
If, for any reason, you are accessing a country specific website for a country in which you are not located (e.g. utilizing a proxy server) please contact Customer Service to view the policies and terms specific to your jurisdiction.
If you have any questions, comments or concerns regarding our privacy practices or our legal compliance, please email us at privacy@Oxygi .com or write to us at the address set out below.
Attn: Privacy Inquieries
Joob Geesinkweg 901-999
1114AB Amsterdam - Duivendrecht
Updated: May 2020
Cookies and How They are Used On Our Website
Types Of Cookies On Our Website
Essential - These are cookies that are required in order to carry out a service that may be specifically requested by you and cookies that are strictly necessary for communication purposes. An example would be if you place an item in the shopping cart and a cookie is placed to remember the item that you added or which sales agent, showroom or campaign you might be allocated to.
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Analytical and Marketing, Profiling and personalization, Advertising - These cookies provide statistics that help us provide you with a consistent experience on our website. Through the use of these types of cookies we obtain an aggregated level of data such as the originating site for visitors to our website, how long visitors are on our website, what pages on our website are visited most, if visitors are new or returning, and order amount and items purchased. In addition, the data that we gather through the use of analytical cookies can indicate to us which version of our website has been viewed or from which country or city the website is viewed so that we can tailor our website content to the geographical region from which users are viewing the website. Data from analytical cookies is used by us to monitor and improve the functioning of our website.
These cookies are also used to track you interests, to provide you with offers or advertisements tailored to your interests, and to provide you with a more personalized experience when using our Website.
Additionally, such cookies track which advertisements you have already seen, how many visitors click on the advertisement, and how many orders follow from an advertisement being displayed.
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Cookie Opt-Out and Settings
To explore what cookie settings are available to you, look in the "preferences" or "options" section of your browser's menu.
To stop receiving cookie-based ads from a third party advertising company we use, click on the link included in the advertisement, or in this policy, and follow the instructions on opting out. We may use more than one third party company for cookie-based advertising, which would require you to opt out of each company through the advertisement links.
You can also visit the body representing these advertising companies for more information on how to opt-out of these cookies: www.youronlinechoices.com
. If you do this you will leave this site for a centrally managed online site where you can specify your preferences. However, please note that the use of this website does not turn off all internet advertising and deactivates only advertisements that are customized to your likely interests based upon previous web browsing activity.